As we kick off 2024 here at Global Evento, we’ve been looking to determine what this year will hold for the gifting industry. We know just how vital it is for a gifting company to stay up-to-date on trends and to be able to predict what gifts will make employees feel the most seen and valued and we pride ourselves on doing just that.
We’ve taken the time to do our research on what people will want this year. It’s important to not only know what will be popular but to understand the why behind it. As part of our research, I attended the 2024 PPAI (Promotional Products Association International) expo last week, taking the opportunity to meet with vendors and learn about new products. While there, I was able to get a sneak peek at what this year has in store for the gifting industry and some exciting products coming to the promotional gifting space. We also looked at data that various trade publications, such as the Incentive Research Foundation, had found throughout the past year and were able to translate their findings into upcoming trends. Knowing what specific gifts have grown in popularity and for which demographics allows us to tailor our proposals for every company and make sure your employees are getting the gifts best suited to them.
The top trends and predictions for 2024 that we are leaning into are: wellness and self-care, tech gifts to ease travel, community-conscious gifts and deliberate use of company branding. Over the next two weeks, we’ll be going into more detail on our top 5 trends for 2024 and explaining the why behind them. We’re confident that our team of luxury gifting experts is prepared to supply you and your organization with the most on-trend products and the knowledge necessary to make your employees feel more appreciated than ever.
